Topic
What the Data Says
Original measurement of how home-services advertisers actually perform — load times, tracking, creative volume, and where the gaps are.
We Measured 1,222 Home-Services Advertisers. Almost None Do the Basics. →
An audit of every active US home-services Facebook advertiser in June 2026: 2.9% use a dedicated landing page, the average mobile page loads in 11.12 seconds, 5.1% have the Conversions API configured, and 0 of 157 roofers do all five fundamentals.
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